How have you and your team worked during the pandemic to show Japanese companies what Luxembourg has to offer?

Yuriko Matsuno, Executive Director of LTIO Tokyo, on how she supports Japanese companies interested in exploring Luxembourg as a business location.Yuriko Matsuno, Executive Director of the Luxembourg Trade & Investment Office (LTIO) Tokyo: “We are organising a series of webinars featuring different sectors – logistics, clean technologies, ICT, and so on – in order to keep Japanese companies informed about opportunities in Luxembourg, and this has been very successful. The Japanese community in Luxembourg is also an essential network for us, and we organised an online discussion about how its members have fared during the pandemic.

The Japanese community in Luxembourg is an essential network for us.

In addition, we are encouraging Japanese business people to participate online in Luxembourg events. For example, three Japanese start-ups had virtual booths at ICT Spring 2020, a major event where start-ups can meet both investors and potential clients. We also increasingly translate brochures and videos into Japanese and publish them online to compensate for the networking opportunities that we used to have during the pre-corona period.”

Looking forward to when we will be able to travel again, what do you like most when coming to Luxembourg?

“I love the weekly markets that are being held in the centre of the capital. Whenever I see stands and people on Place Guillaume or Place de la Constitution, I make sure to join for a beer and a typically Luxembourgish potato cake – a Gromperekichelcher.”

Photo: © Masaya Abe